#GLITTERBOXISMYRELIGION

We’ve worked with Defected Records since Rory opened his first photography studio in Boxpark Shoreditch, around the same time Glitterbox was conceptualised by Simon Dunmore. As the collections have grown, we’ve regularly worked closely with Defected Records to shoot product photography and digital content for their ranges, and this year we flew to Ibiza to shoot the campaign for the exciting collaboration between Religion Clothing and Glitterbox.

Glitterbox has teamed up with iconic British fashion label Religion to release a collection of unisex t-shirts, vests and tanks, with the designs featuring Glitterbox’s signature love heart, logo and slogans. Glitterbox Ibiza’s 2019 slogan ‘Express Yourself’ invites clubbers to celebrate their individuality and unleash their inner hedonist. In the spirit of ‘Express Yourself’, Glitterbox and Religion are encouraging people to get creative and customise their tops, to bring their unique looks to the dancefloor, and to share on socials using #GlitterboxIsMyReligion.

With this in mind our campaign was based on a ‘day into night’ theme to represent the island’s 24hr lifestyle, with the pieces for the shoot customised and styled by Shara Hayes. We had a tight timeline, but working with our amazing team, incredible locations our team scouted and good vibes throughout we produced a campaign we were proud to be a part of and one that was by all accounts a success.

Photography: Rory Gullan
Video: Maik Diederen
HMUA: Tash Livesey
Styling:Shara Hayz
Models: Kaya Azalea, Alex Jackson, Lucy Fizz, Sadie Minifee
Glitterbox Creative : Mark Herman
Assistants: Eloise Grohs / Frankie Mundy
Amanda Hamilton