Pushing our clients’ photography forwards…

We have worked with luxury ready-to-wear brand King & Tuckfield for a year now and last month they asked us to update their image style for their styled flat photography. The result is product photography in a more contemporary style that reflects the details, textures and quality in their products.

When King & Tuckfield approached Studio Rogue in 2021 for their e-commerce photography, we worked with them to match an existing style and specification, and produced imagery in this way for the next couple of seasons. The brand is big on hand-crafted fabrics and sculptured pieces with a certain delicacy, often big on silhouette which creates a challenge when shooting styled flat product images. The challenge is to create these images in such a way that the flat photography doesn’t need to be a ‘by-the-way’ to model product photography; while model photography will always convert better online, flat photography still provides (or should provide!) a range of information to the buyer on material, texture, detailing - and it’s important to remember these images can be beautiful too.

Taking this into account this change came in late 2022 with a style overhaul for our photography. Same spec, same consistency, but we needed to allow the products to live a little by giving the appearance of hanging (to reveal the silhouette and flow of the piece) while still remaining as a ‘flat’ product image.

The challenge came with balancing the flat vs hanging appearance, and a lighting setup that would more clearly reveal finer textures and details in the fabrics but remain even across the product. We provided a test day for King & Tuckfield, figured out the finer details, and the result is a new style guide unique to them that by all accounts has resulted in imagery that is a stronger representation of their pieces.