Solillas Lookbook

Case Study: Lookbook production (creative direction, set-build, shoot, edit, lookbook design + artwork).
Turnaround time of just four days from shoot to physical lookbook.

At Studio Rogue we regularly produce lookbooks, which includes creative direction, shoot, and often artwork. It’s not often though that we’re faced with a seemingly impossible problem: “how do we showcase an entire collection on one side?”

We were faced with this challenge due to the fact that we would be producing the lookbook using imagery from our campaign shot in Spain 6 months earlier, along with new photography shot at our studio in London. The two sets of images would have a similar message or feel, but obviously a very different look.

The fact that we are a multi-discipline studio means that we could explore opportunities across the entire ‘lifespan’ of the lookbook creation; could the lookbook be designed differently, printed differently, bound differently? With such a tight deadline, we were already exploring ways in which we could reduce the printing/binding time, and we produced an overall solution which could cut production time and also allow the two types of photography to compliment each other in the lookbook.

The solution: a two-sided concertina, eliminating the need for any kind of binding, which could maintain the overall dimensions of the lookbook but also fold out to reveal the entire summer collection on one side. We shot the scene in one space 2.5m across, with multiple set changes to be composited into one elevation. Shot, edited, drawn up and printed in just 4 days.